Nevaeh Modlin, Senior
Did Beyonce and Jay-Z’s “Apes**t” video give you serious FOMO?
When Beyonce and Jay-Z released the video for their song “Apes**t” in 2018, it was considered to be one of the most memorable music videos of the year. David Mack, a reporter for Buzzfeed, states that “now the Louvre says Beyoncé and Jay-Z's ‘Apeshit’ is also partly responsible for the famed Paris museum welcoming a record number of visitors last year.” It is recorded that, on average, the Louvre had around 10.2 million visitors in 2018. Since the release of the video, the museum says that their visitor count has increased 25% recently. The museum says that "elsewhere in the world, interest in the Louvre was bolstered by the Louvre Abu Dhabi (which recently celebrated its first anniversary)," Louvre staff said, "and by Beyoncé and JAY-Z’s 'Apes**t' video, with its tribute to some of the museum’s greatest artworks." The video which was reportedly shot in June featured the couple standing and dancing in front of amazing artwork such as “Leonardo da Vinci's "Mona Lisa," Jacques-Louis David's "The Coronation of Napoleon," and the ancient Greek statue "Winged Victory of Samothrace."
Mack, David. “The Louvre Says Beyoncé And Jay-Z Helped Bring A Record Number Of Visitors To The Museum.” BuzzFeed News, BuzzFeed News, 3 Jan. 2019, www.buzzfeednews.com/article/davidmack/beyonce-jay-z-louvre-visitors-record-music-video-apeshit.
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